The Uncover 

Client. Frida Etc

Role. Creative project management.

Awards. Eurobest 2022 – Glass For Change

One Show 2023 – Design - Bronze Pencil

CLIO Health 2023 – 3 Bronze

Cannes Lions 2023 - Gold AYA inclusion award

In France, in 2022, breastfeeding in the public space is still controversial. To normalize this gesture, Frida Etc has launched a trompe l'oeil magazine cover transforming each reader into a breastfeeding person. A petition has also been launched to call on the government and elected officials to make breastfeeding in the public space a right and to protect it.